Salut
Brand Identity
Brand Strategy
Packaging Design
brand collaboration
Salut is a specialty coffee roaster built on one idea: cheers doesn't have to wait for evening - it's just as real over a 7am espresso as it is on a Friday night.
From a custom mark to colour system, packaging, and campaign design, every touchpoint was built to feel bold, contemporary, and confident. The identity centres on the U-glass: two overlapping letterforms tilted like clinking glasses, pulled directly from Salut's own word mark rather than a borrowed icon.
Impact:
We positioned Salut inside coffee's fastest-growing trend - the "coffee rave," up 478% year over year per Eventbrite - using the toast mark as the bridge between a specialty roast and a dance floor.
