Loa and Faye
Brand Identity
Brand Strategy
product Design
Packaging Design
Loa & Faye is a clean-beauty line built around the belief that true radiance comes from a balanced mind as much as healthy skin. We developed a full brand identity and product suite that has the same key ingredients - Lavender, Citrus, and Mud - that fuses botanical efficacy with mental-wellness rituals.
From logo, custom font, bottle design and colour palette (lemon citrus, lavender, charcoal) to packaging, photography direction, and website assets, every touchpoint was crafted to feel both modern and nurturing.
Impact:
Sparking a Wellness Movement, Loa & Faye inspired a surge in community conversations around daily “Skin & Soul” pauses- destigmatizing mental selfcare and making mindful rituals mainstream.
The travel-friendly, tactile glass vessels and signature lemon-lavender accents have set a new bar for eco-chic packaging -blending form, function, and sensory delight.
Vegan, reef-safe formulas + 100% recyclable glass packaging demonstrate that high-end beauty can, and should, be environmentally responsible.
Peaceful Armour SPF Face Cream
A lightweight daily cream that detoxifies, brightens, soothes and shields with broad spectrum SPF 30.
Benefits:
Detox & Matte: Mineral-rich mud draws out impurities for a smooth, shine-free finish.
Brighten & Tone: Vitamin C–packed citrus evens skin tone and fights free radicals.
Soothe & Calm: Lavender’s anti-inflammatory properties reduce redness and stress-related irritation.
Sun Protection: SPF 30 guards against UVA/UVB damage and premature aging.
Rebirth Glow Toner Mist
An instant pick-me-up spray that balances oil, tightens pores, and refreshes skin—and spirit—anytime, anywhere.
Benefits:
Purify & Refresh: Clay absorbs oil and refines pores for a clean, matte look.
Tone & Brighten: Citrus astringent tightens skin and boosts radiance.
Hydrate & Calm: Lavender cools inflammation and leaves a calming mist.
Revitalize: A quick burst of hydration and clarity in every spritz.
Toxin Retreat Mud Mask
A deep-clean clay mask that sweeps away toxins—on your skin and in your life—for a brighter, calmer complexion.
Benefits:
Deep Detox: Bentonite mud unclogs pores and purifies deeply.
Even Tone: Lemon citrus brightens dark spots and gently exfoliates.
Calm & Heal: Lavender soothes irritation, aids recovery, and prevents breakouts.
Radiant Finish: Leaves skin smooth, refreshed, and renewed.
