Jammed
Brand Identity
Brand Strategy
Website design
Packaging Design
Jammed is a fruit spread brand built on one simple question: why are we still using knives and jars for this?
We developed a full brand identity and Framer website that swaps the mess and ritual of jarred jam for something faster, playful, and mood-driven - spread designed for squeezing, not scooping.
From packaging and tube design to a fully custom Framer website with bespoke animations, collaged layouts, and an embedded arcade game, every touchpoint was built to make Jammed feel less like a condiment and more like a personality.
Impact:
Redefining the Jar- Jammed challenges a category that hasn't evolved in decades, replacing jars and knives with a squeeze format built for how people actually eat, proving convenience and craft aren't mutually exclusive.
A Website as a Brand Experience- By pairing bold, hand-drawn typography with a collaged, mood-driven layout and a fully playable arcade game, the Jammed website turns a product page into a destination people want to explore, not just exit.
Personality as Product Strategy- Each flavour was designed as its own mood rather than just an ingredient, giving Jammed a scalable brand system where every future flavour can carry its own identity, story, and shelf presence.
