Fork & Flame
Brand Strategy
Brand Identity
Fork & Flame is more than a bar and grill - it’s a brand built on bold flavor, fire, and unforgettable personality.
The challenge was to create a space where people don’t just eat, but connect, laugh, and keep coming back for more. Every element, from the napkins to the wall posters, was designed to feel loud, unapologetic, and memorable.
I focused on blending attitude with authenticity, building a brand that invites customers into an experience, not just a meal.
My strategy centered on:
- Sharp, playful copy that speaks with personality
- Visuals that balance humor and intensity
- Merchandise and touchpoints that extend the brand beyond the table
Every detail was crafted to spark connection, ignite conversation, and create moments people would want to share - and remember.
Impact:
Fork & Flame leaves an impression that goes beyond the plate.
The brand’s bold tone and immersive experience have helped create not just loyal customers, but genuine advocates - people who wear, post about, and return to the brand because they feel part of it.
It’s proof that when branding is designed to be felt, it becomes part of the story people want to tell.
