Dnm Gen
Brand Identity
Digital Campaign
DNM GEN is an innovative upcycled denim brand that celebrates individuality by blending diverse materials, mirroring the unique traits that define each person. The brand's ethos centers on sustainability and self-expression, appealing to a fashion-forward audience that values both style and environmental responsibility.
The primary objective was to develop a brand identity and digital campaign that encapsulate DNM GEN's commitment to upcycling and individuality. The challenge involved creating a visual language that resonates with the target demographic while conveying the brand's core values.
Impact:
The work positioned DNM GEN as a fresh, fearless voice within the sustainable fashion landscape. Through its bold visual storytelling and community-driven messaging, the brand cultivated a strong emotional connection with consumers who see fashion as a form of personal and political expression.
